Data transfers outside the European Union should be limited, the European Commission said. Thus, companies such as Amazon and Microsoft should guarantee that no illegal data transfer would occur to non-EU authorities. The Commission would publish the Data Act this month.
According to the proposal, this rule should determine rights and obligations regarding the use of EU data. In fact, it is part of a broader set of laws that should reign in tech giants. Also, this should help member countries meet their digital and environmental goals.
Now, according to the EU representatives, the Commission is worried about data transfers. This comes mainly after Edward Snowden’s revelations about mass U.S. surveillance.
In fact, The European Court of Justice decided against the Privacy Shield, in 2020. This was a transatlantic data transfer deal. The decision came despite the fact that thousend of companies relied on the deal.
The U.S. and the EU tried to come with a new pact, but it hasn’t happen, yet. Still, the American authorities expressed their confidence that there will be a new accord.
So, according to Gina Raimondo, US Commerce Secretary, the Biden administration considers an enhanced Privacy Shield.
Still, at this moment, the Data Act extends the restrictions to non-personal data, too. The act mentions that “safeguards should further enhance trust in the data processing services.” So, providers of data processing services should “take all reasonable measures.” And this is “to prevent access that could potentially conflict with competing obligations to protect such data.”
Also, the act would bring interoperability standards for data. Thus, it would address concerns of barriers to data sharing. Furthermore, it would make it easier to switch between cloud and edge services. This would be possible due to minimum regulatory requirements on providers. The Act could be published on the 23rd of February.
Its digital advertising practices continue to bring troubles for Google. Two separate cases will go to court in the UK…
WPP, Delta Airlines, Kellogg and Mindshare take the issue of advertising discrimination seriously, in order to combat bias in digital…
Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might…
The Facebook lead architect of the ad-based business model leaves the company. Let's see how her move could affect company's…
A new Meta privacy policy comes soon for the company's platforms. Users would be notified of the updates about how…
As its “customers don't like ads,” Evite, an American online party planner, decided to just close its advertising business, while…