In what seems to be a sudden move, YouTube comes back to its ad monetization strategy. The platform announced it will stream free, ad-supported TV shows. Thus, it will compete directly with a growing number of free streaming services.
Back to ad monetization…
The European Publishers Council (EPC) target Google’s advertising tech, in an antitrust complaint. They complain about search engine’s advertising business. According to the media companies, Google controls press publishers with its adtech.
The advertising…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in.
But marketers are worried about the death of third-party cookies that Google…
Facebook’s acquisition of Giphy would reduce competition in the display advertising market space. Also, Giphy is no longer a potential challenger. This is what the UK’s Competition and Markets Authority (CMA) decided.
Display advertising suffers because of…
Ad sales helped Baidu, China’s search engine, beat the expectations set on the Wall Street. Thus, in the third quarter of the year, the company reported that its revenues went above estimates, thanks to strong ad sales. Also, the growth came as a result of high demand…
Cybersecurity company Imperva discovered a new ad injection campaign that tricked people by using an ad blocker extension. The campaign snuck ads and affiliate codes onto websites using the extension for Chrome and Opera browsers.
Chrome and Opera, affected by ad…
Some Google ads forced the company to ban some of them for “stalkerware” apps, which can be bought and downloaded by anyone. These consumer-grade spyware apps are often marketed to parents, who want to use them to monitor their child’s activities with the…
The Facebook outage made every user get nervous. Still, it also brought a good thing for conscious users. Thus, we know now how much the ads that they push in front of us worth.
A Facebook outage estimation
Both Fortune and Snopes came with an estimation about…
The consumer watchdog Which? has attempted to discover the right personal data value. And they did this to regulate the data-collection practices of tech giants such as Google and Facebook. The British company has repeatedly argued that people are uncomfortable about the…
