Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
YouTube shopping should be available this year, according to Neal Mohan, chief product officer (CPO). He also revealed a few of the platform’s other plans for this year.
What would YouTube Shopping be?
Although we might think that
YouTube is going to sell…
Can you get faster browsing and online privacy at the same time? It used to be that you could trust the search engines to deliver up relevant results, and the websites themselves were generally benign. But with all the personal data mining going on, you can’t really…
Many users don’t realise they need to stop trackers if they want to stay safe online. Because they collect and store much of our private information. Search engines, social networks, and advertising companies are tracking and storing a substantial amount of personal data.
We should block trackers, as they follow our online activity. Do not take it for granted! Read this article to find out more and make an informed decision.
Trackers are hidden in the code of the websites and gather data about every use. Also, social media trackers which…
Advertisers might consider Facebook ads as a good solution for
their brand and products. And they use them especially when they
target people over 30. Still, even these people become annoyed at
some point and wonder how they could stop these ads from following
them.
In…
A judge in California decided to stop dark patterns breaking data protection rules. They are interfaces that trick and frustrate users when trying to activate or deactivate cookies, delete an account or cancel a subscription.
California bans tricky patterns
Although…
Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
Here we offer you a 2020 review of the advertising industry that is struggling to make more money and it wants to protect its trackers for this. There were many shy attempts to get rid of the third-party cookies – those pieces of code that advertisers use to follow us.
The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data.
After
they gather it, they use it to…
