The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”.
How the market will be without third-party…
The newest version of Chrome will block third-party cookies. With the release of Chrome 83, Google also comes with this feature in Incognito mode, where users come for a more private browsing experience.
In
this mode, Chrome doesn’t save users’ browsing…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
YouTube shopping should be available this year, according to Neal Mohan, chief product officer (CPO). He also revealed a few of the platform’s other plans for this year.
What would YouTube Shopping be?
Although we might think that
YouTube is going to sell…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in.
But marketers are worried about the death of third-party cookies that Google…
Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.
Browser…
The consumer watchdog Which? has attempted to discover the right personal data value. And they did this to regulate the data-collection practices of tech giants such as Google and Facebook. The British company has repeatedly argued that people are uncomfortable about the…
Australia wants to regulate the ad tech space and slams Google
September 28, 2021
The Australian Competition and Consumer Commission (ACCC) has found Google has a dominant position in the ad tech space. Thus, the commission considers that the position created “systemic competition concerns.”
Google controls the ad tech space
The…
