A judge in California decided to stop dark patterns breaking data protection rules. They are interfaces that trick and frustrate users when trying to activate or deactivate cookies, delete an account or cancel a subscription.
California bans tricky patterns
Although…
Google
would face a lawsuit for collecting private data even in Incognito
mode, according to Bloomberg.
Private data collected in “Incognito” mode
A
judge in California decided that Google should face a lawsuit. The
decision comes after three users filed a…
The online tracking system might become history after Google’s game changing move. The company announced that it would not use tracking technologies anymore. These helped the the giant follow users with its ads and make billions of dollars.
Does online tracking…
Firefox brings better privacy protection, as it announced Total Cookie Protection. The new feature prevents third-parties from tracking users.
A new level for privacy protection
The new feature is built into Enhanced Tracking Protection, for desktop. Thus, the…
Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
Here we offer you a 2020 review of the advertising industry that is struggling to make more money and it wants to protect its trackers for this. There were many shy attempts to get rid of the third-party cookies – those pieces of code that advertisers use to follow us.
Apple’s big move to implement new privacy
features affects the tracking system and makes Facebook mad. So, Mark
Zuckerberg’s company fights over Apple’s decision to implement a new
opt-in requirement for iOS14. The option offers users the right to
grant…
The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data.
After
they gather it, they use it to…
Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google.
In other words, this should mean…
Some of the strongest companies’ CEOs chose the no ads strategy, just to avoid bothering users. Maybe one of the best known is Elon Musk, but there are still other famous names who did the same. Just to mention one of them: Steve Jobs.
The no ads approach…
