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Advertising: The fight for and against intrusive ads

The advertising environment is changing and becomes very painful, even for the huge players. At the same time, this would be the best news for all the internet users. The death of the third-party cookies seems imminent. This is because they are the means that allow…
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No third-party cookies for the New York Times readers

The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”. How the market will be without third-party…
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Video ads: Google will follow us more to track conversions

Google will track users who watch video ads on YouTube for a longer time, in order to see if they convert even after seeing a promotion. The search giant announced that it would bring a new way to correlate conversions with video ads. And this would count even those…
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The new Chrome ad blocker to save Google's browser and ads

The new Chrome ad blocker that comes with version 85 is meant to save Google’s browser and its ads. The new feature surprised all the users and the industry, too. But it’s, in fact, the way Google tries to save its browser and help its ads system bring more…
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Tracking users becomes history with new search engine

Startpage search engine serves ads without tracking users via cookies. The private search engine has become an option for the Vivaldi browser. The solution might be extremely useful for those users concerned about the way big companies use the data they collect using…
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Google, determined to continue its fight to stop bad ads

In an article published by Scott Spencer, Google promises to stop bad ads. Scott Spencer, Vice President of Product Management, Ads Privacy and Safety said that this commitment is especially important now. A task force for COVID-19 During the COVID-19 outbreak…
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Google Play apps bombard users with annoying ads

Bitdefender revealed more than a dozen Google Play apps bombard users with annoying ads. According to the company, 17 apps used different strategies to deliver irritating ads. Still, they appear to be legitimate apps. Among the ads, which have more than half a million…