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Ad fraud might hit $100B, advertising companies worry

Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021. High growth of different forms of ad fraud The ad fraud varies a…
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Fake ads trigger one more trial for Meta, in Australia

Fake ads allegations might bring Meta in front of the judge, in Australia. The competition watchdog in the country filed a lawsuit against the company. Thus, they say that the company did not prevent scammers from promoting fake ads featuring celebrities. Fake ads for…
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Digital ads bring Google and Meta under investigation

Digital ads brought Google and Meta under the magnifying glass of both the European Commission and the UK’s Market Authority. They investigate if a deal between the two giants distorted competition in the digital ad business. Antitrust investigation for digital…
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Google bans Russian media from receiving ads money

Google bans Russian state-owned media outlets from getting ads-generated money. The decision would apply on its search engine and video platform, YouTube. Google bans Russia Today According to Alphabet, Google decided to stop Russia Today from receiving money for…
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Would you use YouTube shopping? Learn what it will be

YouTube shopping should be available this year, according to Neal Mohan, chief product officer (CPO). He also revealed a few of the platform’s other plans for this year. What would YouTube Shopping be? Although we might think that YouTube is going to sell…
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Targeted advertising might become a thing of a past

Three congresspersons want to stop targeted advertising. This might stop Google, Facebook and other tech giants using personal data to target their users with ads. Stop tracking for targeted advertising The act might just stop huge players from using users&#8217…