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Let's take our right to customise the way we see ads

The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data. After they gather it, they use it to…
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The less funny things behind the online funny ads

Funny ads might be delightful for most of us. We appreciate the ingenuity, the idea, the result and the fact that they are different. And this is a good thing. It might even be the reason for which we do not mind to see more ads like those. On the other hand, the…
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Advertising: The fight for and against intrusive ads

The advertising environment is changing and becomes very painful, even for the huge players. At the same time, this would be the best news for all the internet users. The death of the third-party cookies seems imminent. This is because they are the means that allow…
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No third-party cookies for the New York Times readers

The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”. How the market will be without third-party…