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Ad fraud might hit $100B, advertising companies worry

Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021. High growth of different forms of ad fraud The ad fraud varies a…
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Ad rates: Facebook advertisers can pursue class action

Ad rates came in front of a U.S. judge, who ruled that Facebook advertisers can sue the company in common actions. Thus, both individuals and businesses can act as a group. Facebook advertisers said they had been deceived According to the judge, those who paid…
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Digital ads bring Google and Meta under investigation

Digital ads brought Google and Meta under the magnifying glass of both the European Commission and the UK’s Market Authority. They investigate if a deal between the two giants distorted competition in the digital ad business. Antitrust investigation for digital…
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Companies use Google ads to promote spying apps

Some Google ads forced the company to ban some of them for “stalkerware” apps, which can be bought and downloaded by anyone. These consumer-grade spyware apps are often marketed to parents, who want to use them to monitor their child’s activities with the…
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Facebook's job advertising system might break the law

Campaign group Global Witness said it failed to prevent discriminatory targeting of job advertising and its algorithm was biased in choosing who would see them. In an experiment, almost all Facebook users shown adverts for mechanics were men, while ads for nursery nurses…