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Let's take our right to customise the way we see ads

The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data. After they gather it, they use it to…
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Marketers attack Google's Privacy Sandbox, in the UK

Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google. In other words, this should mean…
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No third-party cookies for the New York Times readers

The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”. How the market will be without third-party…