News

Third party cookies die. Will we live an ad free life?

For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in. But marketers are worried about the death of third-party cookies that Google…
News

UK obtained pledges on browser cookies from Google

Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers. Browser…
News

Google accused of collecting private data, secretly

Google would face a lawsuit for collecting private data even in Incognito mode, according to Bloomberg. Private data collected in “Incognito” mode A judge in California decided that Google should face a lawsuit. The decision comes after three users filed a…
News

Google has a fresh $46bn obvious reason to show ads

Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
News

Let's take our right to customise the way we see ads

The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data. After they gather it, they use it to…
News

Marketers attack Google's Privacy Sandbox, in the UK

Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google. In other words, this should mean…
News

No third-party cookies for the New York Times readers

The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”. How the market will be without third-party…