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The ad-based business model: Would Facebook change it?

The Facebook lead architect of the ad-based business model announced it would leave company. We try to foresee how her move could affect company’s advertising strategy. Sheryl Sandberg said in a blog post that it was time to write “the next chapter of my life.”…
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Ad rates: Facebook advertisers can pursue class action

Ad rates came in front of a U.S. judge, who ruled that Facebook advertisers can sue the company in common actions. Thus, both individuals and businesses can act as a group. Facebook advertisers said they had been deceived According to the judge, those who paid…
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Google bans Russian media from receiving ads money

Google bans Russian state-owned media outlets from getting ads-generated money. The decision would apply on its search engine and video platform, YouTube. Google bans Russia Today According to Alphabet, Google decided to stop Russia Today from receiving money for…
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Breach reminds Google about the advertising cookies

After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets. Advertising cookies’ revenge…
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Meta tries to stop phishing on Facebook and Instagram

Meta filed a lawsuit in California court to stop phishing attacks that target its users on Facebook, Messenger, Instagram, and Whatsapp. The company had to take steps to stop phishing Meta’s decision came as there were more than fake 39,000 website trying to…
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Dark patterns to become illegal in the EU countries

A key European Parliament committee agreed to a ban on dark patterns that trick web users. Also, they would like to ban advertisements targeting minors. The tougher regulation could spell trouble for tech giants in negotiations with any EU country. Dark patterns…