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No third-party cookies for the New York Times readers

The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”. How the market will be without third-party…
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Video ads: Google will follow us more to track conversions

Google will track users who watch video ads on YouTube for a longer time, in order to see if they convert even after seeing a promotion. The search giant announced that it would bring a new way to correlate conversions with video ads. And this would count even those…
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Would YouTube ads make the difference for Donald Trump?

YouTube is the channel that Donald Trump’s campaign team is betting on for this election. During this campaign, Republicans have already spent over $65 million on YouTube and Google ads. In comparison, for Jon Biden’s campaign, Democrats have spent $33…
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The new Chrome ad blocker to save Google's browser and ads

The new Chrome ad blocker that comes with version 85 is meant to save Google’s browser and its ads. The new feature surprised all the users and the industry, too. But it’s, in fact, the way Google tries to save its browser and help its ads system bring more…
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The real reason behind the Facebook look change

Users should say “Good bye!” to the actual Facebook look. Although the company did not announce it publicly, the design that has been the new default since May will become the only option, starting September. A simple notification So, the company did not make…
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Online fraud - learn how it works and how to avoid it

Online fraud is now more than ever a way that hackers explore in order to make easy money. Thus, they try to mislead users into clicking fake ads or even hijack the users that click on legitimate ads. What is online fraud? Well, according to the Collins…
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TCF v2.0 – Google's baby steps to improves users' privacy

Google integrates with the latest version of TCF (Transparency and Consent Framework) v2 released by the Interactive Advertising Bureau (IAB) Europe. The decision should provide users “with transparency and control over how their data is used – and ensure their…
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Advertisers can easier capture leads, with YouTube ads

Google announced that advertisers have new ways to capture leads, as they can ad lead form extensions to YouTube and Discovery campaigns. What leads are Leads are people or organizations that have an interest in what a company is selling. So, they express their…
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COVID-19 forces CISA to hire two top cybersecurity experts

CISA hired two leading cybersecurity experts to support the agency’s COVID-19 response efforts. Cybersecurity risk is bigger than ever According to the Cybersecurity and Infrastracture State Agency’s management, the decision comes as the pandemic made…