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Video ads: Google will follow us more to track conversions

Google will track users who watch video ads on YouTube for a longer time, in order to see if they convert even after seeing a promotion. The search giant announced that it would bring a new way to correlate conversions with video ads. And this would count even those…
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Advertisers can easier capture leads, with YouTube ads

Google announced that advertisers have new ways to capture leads, as they can ad lead form extensions to YouTube and Discovery campaigns. What leads are Leads are people or organizations that have an interest in what a company is selling. So, they express their…