News

UK obtained pledges on browser cookies from Google

Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers. Browser…
News

The saga goes on: Google tracking cookies die hard

Google tracking cookies will remain in place at least until 2023. The company has delayed its plan to block third-party cookies from Chrome. These are small bits of code that websites can set on a user’s computer. They work like browser “cookies” and allow…
News

Google accused of collecting private data, secretly

Google would face a lawsuit for collecting private data even in Incognito mode, according to Bloomberg. Private data collected in “Incognito” mode A judge in California decided that Google should face a lawsuit. The decision comes after three users filed a…
News

Privacy protection: Firefox's attack against cookies

Firefox brings better privacy protection, as it announced Total Cookie Protection. The new feature prevents third-parties from tracking users. A new level for privacy protection The new feature is built into Enhanced Tracking Protection, for desktop. Thus, the…
News

Google has a fresh $46bn obvious reason to show ads

Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
News

Let's take our right to customise the way we see ads

The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data. After they gather it, they use it to…
News

Marketers attack Google's Privacy Sandbox, in the UK

Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google. In other words, this should mean…