In what seems to be a sudden move, YouTube comes back to its ad monetization strategy. The platform announced it will stream free, ad-supported TV shows. Thus, it will compete directly with a growing number of free streaming services.
Back to ad monetization…
Google bans Russian state-owned media outlets from getting ads-generated money. The decision would apply on its search engine and video platform, YouTube.
Google bans Russia Today
According to Alphabet, Google decided to stop Russia Today from receiving money for…
YouTube shopping should be available this year, according to Neal Mohan, chief product officer (CPO). He also revealed a few of the platform’s other plans for this year.
What would YouTube Shopping be?
Although we might think that
YouTube is going to sell…
According to the Threat Analysys Group for Q1, Google took out almost 3000 YouTube channels and accounts. The decision came as YouTube considered that those were linked to influence operations from China and Russia.
YouTube channels, used for political influence…
Google will track users who
watch video ads on YouTube for a longer time, in order to see if they
convert even after seeing a promotion.
The
search giant announced
that it would bring a new
way to correlate conversions with video ads. And this would count
even those…
Google announced that advertisers have new ways to capture leads, as they can ad lead form extensions to YouTube and Discovery campaigns.
What leads are
Leads are people or
organizations that have an interest in what a company is selling. So,
they express their…
