Its digital advertising practices continue to bring troubles for Google. Two separate cases will go to court in the UK and in the Netherlands. These are on behalf of publishers, who seek “compensation” from the company. They accuse Google of anti-competitive…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
As its “customers don’t like ads,” Evite, an American online party planner, decided to just close its advertising business. This happens while other players on the market just get into it.
Customers don’t like ads as they hurt their experience…
The European Publishers Council (EPC) target Google’s advertising tech, in an antitrust complaint. They complain about search engine’s advertising business. According to the media companies, Google controls press publishers with its adtech.
The advertising…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
Three congresspersons want to stop targeted advertising. This might stop Google, Facebook and other tech giants using personal data to target their users with ads.
Stop tracking for targeted advertising
The act might just stop huge players from using users’…
Facebook’s acquisition of Giphy would reduce competition in the display advertising market space. Also, Giphy is no longer a potential challenger. This is what the UK’s Competition and Markets Authority (CMA) decided.
Display advertising suffers because of…
Campaign group Global Witness said it failed to prevent discriminatory targeting of job advertising and its algorithm was biased in choosing who would see them. In an experiment, almost all Facebook users shown adverts for mechanics were men, while ads for nursery nurses…
An international coalition of consumer protection, digital and civil rights organizations demanded a ban on surveillance advertising.
The objection to targeted advertising is that it can be invasive and intrusive. Using collected data, marketers, advertisers, or…
