Here we offer you a 2020 review of the advertising industry that is struggling to make more money and it wants to protect its trackers for this. There were many shy attempts to get rid of the third-party cookies – those pieces of code that advertisers use to follow us.
The advertising environment is changing and becomes very painful, even for the huge players. At the same time, this would be the best news for all the internet users.
The death of the third-party cookies seems imminent. This is because
they are the means that allow…
The Facebook lead architect of the ad-based business model announced it would leave company. We try to foresee how her move could affect company’s advertising strategy. Sheryl Sandberg said in a blog post that it was time to write “the next chapter of my life.”…
Ad rates came in front of a U.S. judge, who ruled that Facebook advertisers can sue the company in common actions. Thus, both individuals and businesses can act as a group.
Facebook advertisers said they had been deceived
According to the judge, those who paid…
Digital ads brought Google and Meta under the magnifying glass of both the European Commission and the UK’s Market Authority. They investigate if a deal between the two giants distorted competition in the digital ad business.
Antitrust investigation for digital…
Google bans Russian state-owned media outlets from getting ads-generated money. The decision would apply on its search engine and video platform, YouTube.
Google bans Russia Today
According to Alphabet, Google decided to stop Russia Today from receiving money for…
YouTube shopping should be available this year, according to Neal Mohan, chief product officer (CPO). He also revealed a few of the platform’s other plans for this year.
What would YouTube Shopping be?
Although we might think that
YouTube is going to sell…
Cookie tracking brings important fines for Google and Facebook. They made it too difficult for French users to reject the tracking technology, according to the French regulator.
The cookie tracking violates data privacy rules
The Commission Nationale…
Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.
Browser…
Some Google ads forced the company to ban some of them for “stalkerware” apps, which can be bought and downloaded by anyone. These consumer-grade spyware apps are often marketed to parents, who want to use them to monitor their child’s activities with the…
