Its digital advertising practices continue to bring troubles for Google. Two separate cases will go to court in the UK and in the Netherlands. These are on behalf of publishers, who seek “compensation” from the company. They accuse Google of anti-competitive…
As its “customers don’t like ads,” Evite, an American online party planner, decided to just close its advertising business. This happens while other players on the market just get into it.
Customers don’t like ads as they hurt their experience…
The European Publishers Council (EPC) target Google’s advertising tech, in an antitrust complaint. They complain about search engine’s advertising business. According to the media companies, Google controls press publishers with its adtech.
The advertising…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
Campaign group Global Witness said it failed to prevent discriminatory targeting of job advertising and its algorithm was biased in choosing who would see them. In an experiment, almost all Facebook users shown adverts for mechanics were men, while ads for nursery nurses…
Ad blocking extensions have become a go-to tool for internet users who are put off by obtrusive and irrelevant ads. However, these services can sometimes harm the online experience for things like banking and shopping.
We will show you both sides of these tools, so that…
An international coalition of consumer protection, digital and civil rights organizations demanded a ban on surveillance advertising.
The objection to targeted advertising is that it can be invasive and intrusive. Using collected data, marketers, advertisers, or…
The online tracking system might become history after Google’s game changing move. The company announced that it would not use tracking technologies anymore. These helped the the giant follow users with its ads and make billions of dollars.
Does online tracking…
Here we offer you a 2020 review of the advertising industry that is struggling to make more money and it wants to protect its trackers for this. There were many shy attempts to get rid of the third-party cookies – those pieces of code that advertisers use to follow us.
As the pandemic also brought a financial crisis for some companies, online ads became the main way for them to reach their costumers. Online companies try to take benefit of this situation and invest more in online advertising, while the offline ones need to adapt, in order…
