Its digital advertising practices continue to bring troubles for Google. Two separate cases will go to court in the UK and in the Netherlands. These are on behalf of publishers, who seek “compensation” from the company. They accuse Google of anti-competitive…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
The Facebook lead architect of the ad-based business model announced it would leave company. We try to foresee how her move could affect company’s advertising strategy. Sheryl Sandberg said in a blog post that it was time to write “the next chapter of my life.”…
A new Meta privacy policy comes soon for the company’s platforms. Users would receive notifications of these updates, designed to make it easier to understand how the company uses their information. Many regulators and campaigners criticised Meta over its use of…
As its “customers don’t like ads,” Evite, an American online party planner, decided to just close its advertising business. This happens while other players on the market just get into it.
Customers don’t like ads as they hurt their experience…
Users should get more control over personal data, as Google started rolling out its new data safety section on the Play Store. This requires developers to inform users about the collection of data, the access to it and mention the collected data.
Control over personal…
Ad rates came in front of a U.S. judge, who ruled that Facebook advertisers can sue the company in common actions. Thus, both individuals and businesses can act as a group.
Facebook advertisers said they had been deceived
According to the judge, those who paid…
In what seems to be a sudden move, YouTube comes back to its ad monetization strategy. The platform announced it will stream free, ad-supported TV shows. Thus, it will compete directly with a growing number of free streaming services.
Back to ad monetization…
Fake ads allegations might bring Meta in front of the judge, in Australia. The competition watchdog in the country filed a lawsuit against the company. Thus, they say that the company did not prevent scammers from promoting fake ads featuring celebrities.
Fake ads for…
