The newest version of Chrome will block third-party cookies. With the release of Chrome 83, Google also comes with this feature in Incognito mode, where users come for a more private browsing experience.
In this mode, Chrome doesn’t save users’ browsing history, information entered in forms or browser cookies.
The good and the bad cookies
There are two types of cookies that websites use. First-party cookies are pieces of code created by the domains (websites) that we visit. They are considered good, as they are in charge with creating a better user experience. Using them, the websites can remember important information: user names and passwords, language preferences or the items left in a shopping cart.
On the other hand, there are bad cookies, or third-party cookies. These are created by other domains than the ones we visit. And their role is to track users and remember their behavior, so that advertisers can send use ads accordingly.
Better Incognito protection
As there are more and more users that try to find a way to block third-party cookies, Google has to take some steps. That’s why it stated: “In addition to deleting cookies every time you close the browser window in Incognito, we will also start blocking third-party cookies by default within each Incognito session and include a prominent control on the New Tab Page.”
Thus, users will have the option to allow third-party cookies for specific sites by clicking the “eye” icon in the address bar. But this feature will only gradually roll out. It will start on desktop operating systems and on Android.
The fight to block third-party cookies becomes more intense
Google announced its intention to kill third-party cookies, in January. But the officials mentioned this process might last about two years. Still, some other things that happen meanwhile, might force Google to move fast forward.
For instance, the Startpage search engine, which serves ads without tracking users via cookies, has become an option for the Vivaldi browser.
Still, when accessing websites from the search engine, the third-party cookies reappear. That’s why Ad Guardian Plus helps you block all types of ads. Thus, you can be sure your data is safe, while browsing faster.