The hidden secret that you may not be aware of regarding ads is the way publishers collect and use your data. This helps them make more money and load your browser with more ads.
How it works
Each
time you search for something on Google or access a website…
Mark Zuckerberg announced Facebook Shops, when online shopping becomes the main solution for most of us. Facebook’s announcement is not hiding that this option comes “as many businesses are creating and strengthening their digital presence.” So, this might…
As the pandemic also brought a financial crisis for some companies, online ads became the main way for them to reach their costumers. Online companies try to take benefit of this situation and invest more in online advertising, while the offline ones need to adapt, in order…
In an article published by Scott Spencer,
Google promises to stop bad ads. Scott Spencer, Vice President of
Product Management, Ads Privacy and Safety said that this commitment
is especially important now.
A task force for COVID-19
During the COVID-19 outbreak…
Bitdefender revealed more than a dozen Google Play apps bombard users with annoying ads. According to the company, 17 apps used different strategies to deliver irritating ads. Still, they appear to be legitimate apps.
Among the ads, which have more than half a million…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
The Facebook lead architect of the ad-based business model announced it would leave company. We try to foresee how her move could affect company’s advertising strategy. Sheryl Sandberg said in a blog post that it was time to write “the next chapter of my life.”…
A new Meta privacy policy comes soon for the company’s platforms. Users would receive notifications of these updates, designed to make it easier to understand how the company uses their information. Many regulators and campaigners criticised Meta over its use of…
Users should get more control over personal data, as Google started rolling out its new data safety section on the Play Store. This requires developers to inform users about the collection of data, the access to it and mention the collected data.
Control over personal…
