Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
As its “customers don’t like ads,” Evite, an American online party planner, decided to just close its advertising business. This happens while other players on the market just get into it.
Customers don’t like ads as they hurt their experience…
Digital ads brought Google and Meta under the magnifying glass of both the European Commission and the UK’s Market Authority. They investigate if a deal between the two giants distorted competition in the digital ad business.
Antitrust investigation for digital…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
Cookie tracking brings important fines for Google and Facebook. They made it too difficult for French users to reject the tracking technology, according to the French regulator.
The cookie tracking violates data privacy rules
The Commission Nationale…
Europe’s top adviser says that consumer groups should have the right to act against Facebook for violating consumer privacy. The issue started in 2012 and is one of several that has the social media giant in trouble. European regulators have been trying to curtail the…
Ad sales helped Baidu, China’s search engine, beat the expectations set on the Wall Street. Thus, in the third quarter of the year, the company reported that its revenues went above estimates, thanks to strong ad sales. Also, the growth came as a result of high demand…
Ad blocking extensions have become a go-to tool for internet users who are put off by obtrusive and irrelevant ads. However, these services can sometimes harm the online experience for things like banking and shopping.
We will show you both sides of these tools, so that…
