For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in.
But marketers are worried about the death of third-party cookies that Google announced. So, they are struggling to learn how to better reach us and make us buy their products. Let’s see what would this mean for us all.
Is an ad free life even possible?
The answer is not really simple, unfortunately. Although we are all annoyed by the cookies that locate us all the time and collect our data, we still have to support them. Those naughty pieces of code follow us all around the internet, as marketers try to sell us things in an aggressive way.
Moreover, websites that sell any kind of products or services sell the data to marketing agencies. Thus, the latter can use the data to target us based on our online conduct. More exactly, they know all the time what we click on, what we search for, our age and habits.
So, they can show us exactly what we might be interested in. But maybe we just do not want to buy their services or products right at that moment. Well, they don’t care. They keep on showing us ads about the things we viewed or clicked on different web pages. And this spoils our online experience.
So, at this moment, we do not feel any difference made by the Google’s announcement that it would give up third-party cookies.
Marketers take steps, but not for us
There has been a lot of fuss on this matter. In fact, marketers are actively looking for alternatives. Because they were used to target us precisely and they fear they could no do this anymore.
So, they are ready to switch to using first-party data.
This means they would rely more on the information that users provide willingly, such as phone numbers and email addresses.
Anyway, this might mean that they would not be able to sell our data to third-party entities, which should be good. But will this happen? Only the future could let us know.
The bad and the good things we should expect
- Companies might become aggressive in trying to make us give them our data. But the only things they could use would be sign up messages. Anyway, we should expect them become more aggressive.
- They would come with sign up forms that include geolocation, preferences etc. Anyway, we would have the power to offer them, or not.
- But we should expect the sign-up forms to be longer, as they would try to ask for more details in the sign-up confirmation page. So, we should still be careful what we tick on.
- They would come with better free content, in order to make us trust them and give them our data.
- Also, the non-critical fields in the forms might disappear.
- Moreover, the auto-completion will make the sign-up forms easier.
Also, they would try to drive us from their newsletters to the preference centers or to our profile page. They could use polls more than ever, to know our interests.
Of course, the email clicks will also provide valuable information. Then, they will centralize data and share it in their organization.
Anyway, we should expect more email subscription forms, SMS, mobile and browser push programs.
Control what ads you would accept
No matter what cookies advertisers use, a Windows native ad blocker help you have a true ad free life. Thus, you can make sure they can not track you.
Give it a try to one of the best solutions out there – Ad Guardian Plus. Or solution allows you to also chose what websites deserve your support, so that you can allow them show you premium ads.