Google will track users who
watch video ads on YouTube for a longer time, in order to see if they
convert even after seeing a promotion.
The
search giant announced
that it would bring a new
way to correlate conversions with video ads. And this would count
even those…
YouTube is the channel that Donald Trump’s campaign team is betting on for this election.
During this campaign, Republicans have already spent over $65 million on YouTube and Google ads. In comparison, for Jon Biden’s campaign, Democrats have spent $33…
The new Chrome ad blocker that comes with version 85 is meant to save Google’s browser and its ads. The new feature surprised all the users and the industry, too.
But it’s, in fact, the way Google tries to save its browser and help its ads system bring more…
Users
should say “Good bye!” to the actual Facebook look. Although the
company did not announce it publicly, the design that has been the
new default since May will become the only option, starting
September.
A simple notification
So, the company did not make…
Online fraud is now more than ever a way that hackers explore in order to make easy money. Thus, they try to mislead users into clicking fake ads or even hijack the users that click on legitimate ads.
What is online fraud?
Well,
according to the
Collins…
Google integrates with the latest version of TCF (Transparency and Consent Framework) v2 released by the Interactive Advertising Bureau (IAB) Europe.
The decision should provide users “with transparency and control over how their data is used – and ensure their…
Google announced that advertisers have new ways to capture leads, as they can ad lead form extensions to YouTube and Discovery campaigns.
What leads are
Leads are people or
organizations that have an interest in what a company is selling. So,
they express their…
As we all need to access information all the time, it is important to surf faster and find what we need, in no time. But, in order to do this, we must meet at least two important conditions: a good internet connection, and a fast browser.
The fight for speed
All…
CISA hired two leading cybersecurity experts to support the agency’s COVID-19 response efforts.
Cybersecurity risk is bigger than ever
According to the Cybersecurity and Infrastracture State Agency’s management, the decision comes as the pandemic made…
Users’ privacy seems to be the biggest “loser” after the CEOs of Facebook, Apple, Google and Amazon testified in front of the Congress. Mark Zuckerberg, Tim Cook, Sundar Pichai and Jeff Bezos tried to emphasize that users are in control of their data, but avoided…
