Some of the strongest companies’ CEOs chose the no ads strategy, just to avoid bothering users. Maybe one of the best known is Elon Musk, but there are still other famous names who did the same. Just to mention one of them: Steve Jobs.
The no ads approach
Elon Musk managed to push his main brand forward with the no ads approach. In fact, his electrical car producing company put as little as $6 in ads for each car it sold, in 2015.
Still, four years later, Elon Musk decided to reduce that to $0.
He explained his approach in one simple tweet. “Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great,” he wrote.
But he is not the only notorious CEO supporting this idea. Back in 1997, when Apple had negative PR. So, many developers asked him do something about it, by advertising.
Well, Steve Jobs said no ads could change the negative image of the company. Just because the marketing messages would not solve the problem, but annoy users even more.
So, both examples help anyone come to only one conclusion: the advertisements do not make products successful. They can just help successful products become even more successful.
Thus, all the others would to be annoying for users. It is one of the reasons most users choose to install an ad blocker.
Companies force users choose ad blockers
According to HubSpot, most of the users perceive ads as deceptive, intrusive, and disruptive. In fact, “91% of respondets agree they are more intrusive today” than they used to be.
The most annoying ones seem to be pop-ups. Also, 79% of the respondents feel that they advertisers track them, by retargeting.
Moreover, according to 60% of them, online promotions look unprofessional, while over half of the respondents said “they are insulting their intelligence.”
Just to understand more clearly, more than 34% said they clicked on advertisements by mistake, while other accused advertisers of click-bait.
But the most important reason for choosing an ad blocker was that many announcements are disruptive, deceptive and intrusive.
Also, users worry about the security issues, as third-party cookies follow them everywhere. They see the difference of quality and security “between the website hoster and the advertising publisher.” as a problem regarding the quality and security of the marketing messages.
Some important content websites already made a decision. New York Times, for instance, decided to prioritise subscriptions. Although it might prove to be a good choice, for the moment, it may not necessarily be the best one
It might take some time until one general rule would make users feel happy and safe with the banners. Until then, Ad Guardian Plus is here to protect you, both from the annoying commercials and the threats they come with!