As its “customers don’t like ads,” Evite, an American online party planner, decided to just close its advertising business. This happens while other players on the market just get into it.
Customers don’t like ads as they hurt their experience…
The European Publishers Council (EPC) target Google’s advertising tech, in an antitrust complaint. They complain about search engine’s advertising business. According to the media companies, Google controls press publishers with its adtech.
The advertising…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
Australia wants to regulate the ad tech space and slams Google
September 28, 2021
The Australian Competition and Consumer Commission (ACCC) has found Google has a dominant position in the ad tech space. Thus, the commission considers that the position created “systemic competition concerns.”
Google controls the ad tech space
The…
Google
tracking
cookies will remain in place at least until 2023. The company has
delayed its plan to block third-party cookies from Chrome. These
are small bits of code that websites can set on a user’s computer.
They
work like browser “cookies” and allow…
Anyone would like to disable ads when they become annoying! Most of the time they cover the interesting content or they just pop-up over a page. And we wonder why we should take these. Content producers say that they could not survive without these ads.
Still…
Google
would face a lawsuit for collecting private data even in Incognito
mode, according to Bloomberg.
Private data collected in “Incognito” mode
A
judge in California decided that Google should face a lawsuit. The
decision comes after three users filed a…
The online tracking system might become history after Google’s game changing move. The company announced that it would not use tracking technologies anymore. These helped the the giant follow users with its ads and make billions of dollars.
Does online tracking…
Google
announced it would pay publishers to reuse the snippets of their
content. This comes just a few days after it tried to show how much
money it brought in Australia, in order to avoid such payments.
In
fact, the giant also tried to avoid paying French publishers…
Google bets on its economic impact in Australia, as its latest strategy to fight new legislation. The Australian project, which should become a law soon, would make tech giants pay for the content they show on their platforms.
Thus, Mel Silva, VP, Google Australia…
