As the pandemic also brought a financial crisis for some companies, online ads became the main way for them to reach their costumers. Online companies try to take benefit of this situation and invest more in online advertising, while the offline ones need to adapt, in order…
User data tracking helps huge companies such as Google and Facebook earn a lot of money. Besides clever marketing tactics and strategies, this is a key element to convert website visitors into customers.
So, websites are happy with it, but it turns out
to be a huge…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
Users should get more control over personal data, as Google started rolling out its new data safety section on the Play Store. This requires developers to inform users about the collection of data, the access to it and mention the collected data.
Control over personal…
In what seems to be a sudden move, YouTube comes back to its ad monetization strategy. The platform announced it will stream free, ad-supported TV shows. Thus, it will compete directly with a growing number of free streaming services.
Back to ad monetization…
Three congresspersons want to stop targeted advertising. This might stop Google, Facebook and other tech giants using personal data to target their users with ads.
Stop tracking for targeted advertising
The act might just stop huge players from using users’…
A key European Parliament committee agreed to a ban on dark patterns that trick web users. Also, they would like to ban advertisements targeting minors. The tougher regulation could spell trouble for tech giants in negotiations with any EU country.
Dark patterns…
For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in.
But marketers are worried about the death of third-party cookies that Google…
Cybersecurity company Imperva discovered a new ad injection campaign that tricked people by using an ad blocker extension. The campaign snuck ads and affiliate codes onto websites using the extension for Chrome and Opera browsers.
Chrome and Opera, affected by ad…
The consumer watchdog Which? has attempted to discover the right personal data value. And they did this to regulate the data-collection practices of tech giants such as Google and Facebook. The British company has repeatedly argued that people are uncomfortable about the…
