Ad rates came in front of a U.S. judge, who ruled that Facebook advertisers can sue the company in common actions. Thus, both individuals and businesses can act as a group.
Facebook advertisers said they had been deceived
According to the judge, those who paid…
In what seems to be a sudden move, YouTube comes back to its ad monetization strategy. The platform announced it will stream free, ad-supported TV shows. Thus, it will compete directly with a growing number of free streaming services.
Back to ad monetization…
The European Publishers Council (EPC) target Google’s advertising tech, in an antitrust complaint. They complain about search engine’s advertising business. According to the media companies, Google controls press publishers with its adtech.
The advertising…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
Three congresspersons want to stop targeted advertising. This might stop Google, Facebook and other tech giants using personal data to target their users with ads.
Stop tracking for targeted advertising
The act might just stop huge players from using users’…
A key European Parliament committee agreed to a ban on dark patterns that trick web users. Also, they would like to ban advertisements targeting minors. The tougher regulation could spell trouble for tech giants in negotiations with any EU country.
Dark patterns…
For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in.
But marketers are worried about the death of third-party cookies that Google…
Facebook’s acquisition of Giphy would reduce competition in the display advertising market space. Also, Giphy is no longer a potential challenger. This is what the UK’s Competition and Markets Authority (CMA) decided.
Display advertising suffers because of…
Ad sales helped Baidu, China’s search engine, beat the expectations set on the Wall Street. Thus, in the third quarter of the year, the company reported that its revenues went above estimates, thanks to strong ad sales. Also, the growth came as a result of high demand…
A baiting attack is using mainly Gmail addresses to reach its victims, as these attacks are on the rise all over the world.
According
to Barracuda who surveyed 10,500 organizations, 35% of them received
at least one bait attack email in September 2021.
What is a…
