Google will track users who
watch video ads on YouTube for a longer time, in order to see if they
convert even after seeing a promotion.
The
search giant announced
that it would bring a new
way to correlate conversions with video ads. And this would count
even those…
YouTube is the channel that Donald Trump’s campaign team is betting on for this election.
During this campaign, Republicans have already spent over $65 million on YouTube and Google ads. In comparison, for Jon Biden’s campaign, Democrats have spent $33…
Google announced that advertisers have new ways to capture leads, as they can ad lead form extensions to YouTube and Discovery campaigns.
What leads are
Leads are people or
organizations that have an interest in what a company is selling. So,
they express their…
As the pandemic also brought a financial crisis for some companies, online ads became the main way for them to reach their costumers. Online companies try to take benefit of this situation and invest more in online advertising, while the offline ones need to adapt, in order…
Bitdefender revealed more than a dozen Google Play apps bombard users with annoying ads. According to the company, 17 apps used different strategies to deliver irritating ads. Still, they appear to be legitimate apps.
Among the ads, which have more than half a million…
Ad blocking extensions have become a go-to tool for internet users who are put off by obtrusive and irrelevant ads. However, these services can sometimes harm the online experience for things like banking and shopping.
We will show you both sides of these tools, so that…
Google’s rules
for ad blockers change dramaticaly, as Google makes most of its money
from ads. Its newest Chrome browser extension platform – Manifest
v3,created lots of controversy. It happened as it meant to get rid of
the blocking capabilities that webRequest API…
Malvertising targets old outdated software. So, according to Confiant, using modern web browsers, ad blockers and keeping the operating system up to date with the security updates can prevent being infected.
Usually, threat actors target malvertising at specific web…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
