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Targeted advertising might become a thing of a past

Three congresspersons want to stop targeted advertising. This might stop Google, Facebook and other tech giants using personal data to target their users with ads. Stop tracking for targeted advertising The act might just stop huge players from using users&#8217…
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Third party cookies die. Will we live an ad free life?

For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in. But marketers are worried about the death of third-party cookies that Google…
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Facebook's job advertising system might break the law

Campaign group Global Witness said it failed to prevent discriminatory targeting of job advertising and its algorithm was biased in choosing who would see them. In an experiment, almost all Facebook users shown adverts for mechanics were men, while ads for nursery nurses…
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The saga goes on: Google tracking cookies die hard

Google tracking cookies will remain in place at least until 2023. The company has delayed its plan to block third-party cookies from Chrome. These are small bits of code that websites can set on a user’s computer. They work like browser “cookies” and allow…