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Marketers attack Google's Privacy Sandbox, in the UK

Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google. In other words, this should mean…
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Farewell online tracking? Google changes the rules

The online tracking system might become history after Google’s game changing move. The company announced that it would not use tracking technologies anymore. These helped the the giant follow users with its ads and make billions of dollars. Does online tracking…
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Breach reminds Google about the advertising cookies

After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets. Advertising cookies’ revenge…
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Targeted advertising might become a thing of a past

Three congresspersons want to stop targeted advertising. This might stop Google, Facebook and other tech giants using personal data to target their users with ads. Stop tracking for targeted advertising The act might just stop huge players from using users&#8217…