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The ad-based business model: Would Facebook change it?

The Facebook lead architect of the ad-based business model announced it would leave company. We try to foresee how her move could affect company’s advertising strategy. Sheryl Sandberg said in a blog post that it was time to write “the next chapter of my life.”…
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Fake ads trigger one more trial for Meta, in Australia

Fake ads allegations might bring Meta in front of the judge, in Australia. The competition watchdog in the country filed a lawsuit against the company. Thus, they say that the company did not prevent scammers from promoting fake ads featuring celebrities. Fake ads for…
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Facebook's job advertising system might break the law

Campaign group Global Witness said it failed to prevent discriminatory targeting of job advertising and its algorithm was biased in choosing who would see them. In an experiment, almost all Facebook users shown adverts for mechanics were men, while ads for nursery nurses…
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Facebook dislikes an honest ad campaign and bans it

Signal tried to run a very honest ad campaign on Instagram, but Facebook decided to ban it, according to a blog post. The ads were showing users how much information they have been sharing with Facebook and Instagram through the platforms’ targeting tools. The…
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Scam ads on Facebook and Google, despite flagging

Scam ads still appear on Google and Facebook, although an important number of victims reported them. According to Which?, the consumer watchdog in the United Kingdom, the platforms failed to remove them. A third of the scam ads are still online Both giants said…