Welcome to the

AdGuardian Plus Blog


UK obtained pledges on browser cookies from Google

Browser cookies

Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.

Browser cookies and the Sandbox

Google has pledged more restrictions on its use of data from its Chrome browser to address emerging concerns from Britain’s Competition and Markets Authority. Previously, the authority has been investigating Google’s plan to cut support for some cookies in Chrome. This was the “Privacy Sandbox” initiative, as the authorities thought it might affect competition in online advertising.

Google claims that its users want more privacy when they browse the internet, including not being tracked. But other players in the $250 billion global digital ad sector aren’t so sure. They say that the loss of cookies in Google’s browser will limit their ability to collect information. Thus, it will make them more reliant on Google’s customer databases.

Earlier this year, Google agreed to not implement a plan without the approval of a British regulator. Also it had addressed some remaining concerns, the CMA said on Friday. These include commitments around IP addresses and clarifying internal data limits.

Competition is important

Andrea Coscelli, CMA Chief Executive, stressed the importance of competition. Therefore said that “users’ privacy cannot come at the cost of reduced competition.”

Thus, if Google accepts the commitments, this would mean “promoting competition in digital markets.” Thus, publishers could raise money through advertising and also safeguard users’ privacy.

Google said in a blog that is was “determined to ensure that the Privacy Sandbox is developed in a way that works for the entire ecosystem”.

The CMA said it would consult on the new commitments until on 17 December. So, the giant announced in a blog post that wants to “ensure that the Privacy Sandbox is developed in a way that works for the entire ecosystem.”

To make sure that there are no cookies following you in your browser, just use a Windows native ad blocker. Ad Guardian is one of the best.

Laurentiu Titei
About author

Laurentiu, a creative content writer, has been producing articles about technology for more than 10 years. He is interested in all the security and internet news and his mainstream media background helps make them readable for all kinds of users. Moreover, he grows the appropriate social media channels for websites.
Related posts

Digital Advertising practices, under the pressure of fines


Advertising discrimination, addressed by huge companies


Ad fraud might hit $100B, advertising companies worry


The ad-based business model: Would Facebook change it?

Leave a Reply

Your email address will not be published. Required fields are marked *