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Digital ads bring Google and Meta under investigation

Digital ads brought Google and Meta under the magnifying glass of both the European Commission and the UK’s Market Authority. They investigate if a deal between the two giants distorted competition in the digital ad business. Antitrust investigation for digital…
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Marketers attack Google's Privacy Sandbox, in the UK

Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google. In other words, this should mean…
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UK obtained pledges on browser cookies from Google

Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers. Browser…
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EU antitrust rules question Facebook's acquisition

The EU antitrust regulators are opening an investigation into Facebook’s purchase of U.S. customer service startup, Kustomer. So, the EU worries that the acquisition may hurt competition and boost Facebook’s dominance in online advertising. EU antitrust…
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The saga goes on: Google tracking cookies die hard

Google tracking cookies will remain in place at least until 2023. The company has delayed its plan to block third-party cookies from Chrome. These are small bits of code that websites can set on a user’s computer. They work like browser “cookies” and allow…
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UK would come with a new code for data transparency

Data transparency will receive a new boost from the UK government. The authorities announced that they would develop a new code for the tech companies, in order to let users better control their data. So, a Digital Markets Unit will create, together with other…