The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”.
How the market will be without third-party…
Apple’s big move to implement new privacy
features affects the tracking system and makes Facebook mad. So, Mark
Zuckerberg’s company fights over Apple’s decision to implement a new
opt-in requirement for iOS14. The option offers users the right to
grant…
The online tracking system might become history after Google’s game changing move. The company announced that it would not use tracking technologies anymore. These helped the the giant follow users with its ads and make billions of dollars.
Does online tracking…
Here we offer you a 2020 review of the advertising industry that is struggling to make more money and it wants to protect its trackers for this. There were many shy attempts to get rid of the third-party cookies – those pieces of code that advertisers use to follow us.
The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data.
After
they gather it, they use it to…
Some of the strongest companies’ CEOs chose the no ads strategy, just to avoid bothering users. Maybe one of the best known is Elon Musk, but there are still other famous names who did the same. Just to mention one of them: Steve Jobs.
The no ads approach…
A
ransomware attack affects the trials for the COVID-19 Vaccine, as it
hit eResearchTechnology (ERT). The company offers clinical services
and also builds software for the biomedical industry.
As many companies involved in the Coronavirus research worldwide use its…
The advertising environment is changing and becomes very painful, even for the huge players. At the same time, this would be the best news for all the internet users.
The death of the third-party cookies seems imminent. This is because
they are the means that allow…
