Determined to stop ads? You’ve probably been irritated at some point by ads that have popped up on your screen.
But there are more than 200 ad
blockers on the market. So, which one should you install? Read this
guide to learn how to choose the best solution for your…
Google’s rules
for ad blockers change dramaticaly, as Google makes most of its money
from ads. Its newest Chrome browser extension platform – Manifest
v3,created lots of controversy. It happened as it meant to get rid of
the blocking capabilities that webRequest API…
The new Chrome ad blocker that comes with version 85 is meant to save Google’s browser and its ads. The new feature surprised all the users and the industry, too.
But it’s, in fact, the way Google tries to save its browser and help its ads system bring more…
More people decide to use an ad blocker in order to get rid of annoying ads. This is because they have become very intrusive and make pages load slower.
Moreover,
the data usage increases because of them. Also, the fact that they
follow us everywhere, based on our online…
Ad Guardian Plus, which is Bit Guardian’s flagship, becomes more and more appreciated each day. The Windows native solution helps you block all types of ads. From the common ones, such as pop-ups and banners, to the advanced ones – Facebook, YouTube, audio and video…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
The Facebook lead architect of the ad-based business model announced it would leave company. We try to foresee how her move could affect company’s advertising strategy. Sheryl Sandberg said in a blog post that it was time to write “the next chapter of my life.”…
As its “customers don’t like ads,” Evite, an American online party planner, decided to just close its advertising business. This happens while other players on the market just get into it.
Customers don’t like ads as they hurt their experience…
Ad rates came in front of a U.S. judge, who ruled that Facebook advertisers can sue the company in common actions. Thus, both individuals and businesses can act as a group.
Facebook advertisers said they had been deceived
According to the judge, those who paid…
