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Breach reminds Google about the advertising cookies

After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets. Advertising cookies’ revenge…
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Third party cookies die. Will we live an ad free life?

For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in. But marketers are worried about the death of third-party cookies that Google…
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UK obtained pledges on browser cookies from Google

Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers. Browser…
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The saga goes on: Google tracking cookies die hard

Google tracking cookies will remain in place at least until 2023. The company has delayed its plan to block third-party cookies from Chrome. These are small bits of code that websites can set on a user’s computer. They work like browser “cookies” and allow…
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Privacy protection: Firefox's attack against cookies

Firefox brings better privacy protection, as it announced Total Cookie Protection. The new feature prevents third-parties from tracking users. A new level for privacy protection The new feature is built into Enhanced Tracking Protection, for desktop. Thus, the…
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No third-party cookies for the New York Times readers

The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”. How the market will be without third-party…
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Ad fraud might hit $100B, advertising companies worry

Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021. High growth of different forms of ad fraud The ad fraud varies a…