After a big fine for its advertising cookies, Google tries again to get rid of them. France ordered Google to pay a fine of 150 million euros, earlier this month. Now, the giant announced its second try to replace these snippets.
Advertising cookies’ revenge…
For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in.
But marketers are worried about the death of third-party cookies that Google…
Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.
Browser…
Google
tracking
cookies will remain in place at least until 2023. The company has
delayed its plan to block third-party cookies from Chrome. These
are small bits of code that websites can set on a user’s computer.
They
work like browser “cookies” and allow…
Firefox brings better privacy protection, as it announced Total Cookie Protection. The new feature prevents third-parties from tracking users.
A new level for privacy protection
The new feature is built into Enhanced Tracking Protection, for desktop. Thus, the…
The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”.
How the market will be without third-party…
The newest version of Chrome will block third-party cookies. With the release of Chrome 83, Google also comes with this feature in Incognito mode, where users come for a more private browsing experience.
In
this mode, Chrome doesn’t save users’ browsing…
Industry giants take the issue of advertising discrimination seriously, in order to combat bias in digital marketing. WPP, Delta Airlines, Kellogg and Mindshare joined their forces for this.
Algorithms for advertising discrimination
In order to decided which…
Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
A new Meta privacy policy comes soon for the company’s platforms. Users would receive notifications of these updates, designed to make it easier to understand how the company uses their information. Many regulators and campaigners criticised Meta over its use of…
