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Google accused of collecting private data, secretly

Google would face a lawsuit for collecting private data even in Incognito mode, according to Bloomberg. Private data collected in “Incognito” mode A judge in California decided that Google should face a lawsuit. The decision comes after three users filed a…
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Privacy protection: Firefox's attack against cookies

Firefox brings better privacy protection, as it announced Total Cookie Protection. The new feature prevents third-parties from tracking users. A new level for privacy protection The new feature is built into Enhanced Tracking Protection, for desktop. Thus, the…
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Google has a fresh $46bn obvious reason to show ads

Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
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Apple's new privacy features made Facebook get mad

Apple’s big move to implement new privacy features affects the tracking system and makes Facebook mad. So, Mark Zuckerberg’s company fights over Apple’s decision to implement a new opt-in requirement for iOS14. The option offers users the right to grant…
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Let's take our right to customise the way we see ads

The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data. After they gather it, they use it to…
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Marketers attack Google's Privacy Sandbox, in the UK

Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google. In other words, this should mean…