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Ad tracking war goes on as Apple brings new features

The ad tracking war continues, as Apple has just launched a new “privacy report” feature on its iOS devices. Companies must now share more information about the apps, and services they use on these devices. It will show users which individual apps are accessing…
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Google accused of collecting private data, secretly

Google would face a lawsuit for collecting private data even in Incognito mode, according to Bloomberg. Private data collected in “Incognito” mode A judge in California decided that Google should face a lawsuit. The decision comes after three users filed a…
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Google has a fresh $46bn obvious reason to show ads

Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
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Let's take our right to customise the way we see ads

The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data. After they gather it, they use it to…
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Advertising: The fight for and against intrusive ads

The advertising environment is changing and becomes very painful, even for the huge players. At the same time, this would be the best news for all the internet users. The death of the third-party cookies seems imminent. This is because they are the means that allow…