Some of the strongest companies’ CEOs chose the no ads strategy, just to avoid bothering users. Maybe one of the best known is Elon Musk, but there are still other famous names who did the same. Just to mention one of them: Steve Jobs.
The no ads approach…
The advertising environment is changing and becomes very painful, even for the huge players. At the same time, this would be the best news for all the internet users.
The death of the third-party cookies seems imminent. This is because
they are the means that allow…
The new Chrome ad blocker that comes with version 85 is meant to save Google’s browser and its ads. The new feature surprised all the users and the industry, too.
But it’s, in fact, the way Google tries to save its browser and help its ads system bring more…
Google announced that advertisers have new ways to capture leads, as they can ad lead form extensions to YouTube and Discovery campaigns.
What leads are
Leads are people or
organizations that have an interest in what a company is selling. So,
they express their…
We should all be able to make the difference between good and bad ads, as we browse the internet. But doing this might not at all be an easy task.
What are good or unharmful commercials?
In fact, there might be more than one description for good or unharmful ads.
Facebook will partially lift the advertising ban on face masks. Thus, third-party businesses will have the possibility to advertise cloth masks. Also, they could promote other non-medical face coverings, such as bandanas.
Face masks shortage determined the ban…
The hidden secret that you may not be aware of regarding ads is the way publishers collect and use your data. This helps them make more money and load your browser with more ads.
How it works
Each
time you search for something on Google or access a website…
Mark Zuckerberg announced Facebook Shops, when online shopping becomes the main solution for most of us. Facebook’s announcement is not hiding that this option comes “as many businesses are creating and strengthening their digital presence.” So, this might…
As the pandemic also brought a financial crisis for some companies, online ads became the main way for them to reach their costumers. Online companies try to take benefit of this situation and invest more in online advertising, while the offline ones need to adapt, in order…
The Facebook lead architect of the ad-based business model announced it would leave company. We try to foresee how her move could affect company’s advertising strategy. Sheryl Sandberg said in a blog post that it was time to write “the next chapter of my life.”…
