The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data.
After
they gather it, they use it to…
Data transparency will receive a new boost from the UK government. The authorities announced that they would develop a new code for the tech companies, in order to let users better control their data.
So,
a Digital Markets Unit will create, together with other…
Inrupt
is a startup that comes with a solutions for every user who wants to
be in control of their personal data in front of any organization.
According to the company, users can stop hospitals, companies and
even governments from taking advantage of their data.
…
Showing
annoying ads has become a way hackers try to trick users into
clicking them or push notifications and infecting their Windows
computers.
In
fact, attackers use the malicious ads to inject lots of unwanted
programs on the victims’ systems, while users are…
The advertising environment is changing and becomes very painful, even for the huge players. At the same time, this would be the best news for all the internet users.
The death of the third-party cookies seems imminent. This is because
they are the means that allow…
YouTube is the channel that Donald Trump’s campaign team is betting on for this election.
During this campaign, Republicans have already spent over $65 million on YouTube and Google ads. In comparison, for Jon Biden’s campaign, Democrats have spent $33…
Users
should say “Good bye!” to the actual Facebook look. Although the
company did not announce it publicly, the design that has been the
new default since May will become the only option, starting
September.
A simple notification
So, the company did not make…
Google announced that advertisers have new ways to capture leads, as they can ad lead form extensions to YouTube and Discovery campaigns.
What leads are
Leads are people or
organizations that have an interest in what a company is selling. So,
they express their…
As we all need to access information all the time, it is important to surf faster and find what we need, in no time. But, in order to do this, we must meet at least two important conditions: a good internet connection, and a fast browser.
The fight for speed
All…
Users’ privacy seems to be the biggest “loser” after the CEOs of Facebook, Apple, Google and Amazon testified in front of the Congress. Mark Zuckerberg, Tim Cook, Sundar Pichai and Jeff Bezos tried to emphasize that users are in control of their data, but avoided…
