Ad fraud has become a very big issue for both users and the advertising agencies. Different forms of it might reach a cost of $120 billion, until 2023, in the U.S. only. This means up 21%, from 2021.
High growth of different forms of ad fraud
The ad fraud varies a…
Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.
Browser…
Google
tracking
cookies will remain in place at least until 2023. The company has
delayed its plan to block third-party cookies from Chrome. These
are small bits of code that websites can set on a user’s computer.
They
work like browser “cookies” and allow…
Advertisers might consider Facebook ads as a good solution for
their brand and products. And they use them especially when they
target people over 30. Still, even these people become annoyed at
some point and wonder how they could stop these ads from following
them.
In…
Both
Chrome and Mozilla will bring more privacy for their users. Chrome
v.90, which arrives in April, will lead users to a secure HTTPS
connection, by default. Also, Mozilla announced Firefox 87, with a
new intelligent tracker blocking mechanism.
A natural shift to…
Google
would face a lawsuit for collecting private data even in Incognito
mode, according to Bloomberg.
Private data collected in “Incognito” mode
A
judge in California decided that Google should face a lawsuit. The
decision comes after three users filed a…
Firefox brings better privacy protection, as it announced Total Cookie Protection. The new feature prevents third-parties from tracking users.
A new level for privacy protection
The new feature is built into Enhanced Tracking Protection, for desktop. Thus, the…
Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
Here we offer you a 2020 review of the advertising industry that is struggling to make more money and it wants to protect its trackers for this. There were many shy attempts to get rid of the third-party cookies – those pieces of code that advertisers use to follow us.
The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data.
After
they gather it, they use it to…
