For most of us – online users, and our privacy, an ad free life would be the best. Just imagine browsing the internet without pop-ups or ads that cover the content we are interested in.
But marketers are worried about the death of third-party cookies that Google…
Google has pledged more restrictions on its use of data from Chrome, collected by browser cookies. Thus it addressed concerns raised by Britain’s competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.
Browser…
Can you get faster browsing and online privacy at the same time? It used to be that you could trust the search engines to deliver up relevant results, and the websites themselves were generally benign. But with all the personal data mining going on, you can’t really…
Google
would face a lawsuit for collecting private data even in Incognito
mode, according to Bloomberg.
Private data collected in “Incognito” mode
A
judge in California decided that Google should face a lawsuit. The
decision comes after three users filed a…
Google’s reasons to show ads all the time when we are online seems to be stronger than ever. Alphabet, Google parent company announced record revenues for the second quarter since the pandemic started. The amount is as large as $56.9bn, out of which $46bn came from its…
Here we offer you a 2020 review of the advertising industry that is struggling to make more money and it wants to protect its trackers for this. There were many shy attempts to get rid of the third-party cookies – those pieces of code that advertisers use to follow us.
The way we see ads is a complex mechanism that helps advertisers and companies follow us and our online behaviour all the time. Thus, they try to make sure they maximise the possibility to sell their products or obtain our data.
After
they gather it, they use it to…
Marketers for an Opeb Web (MOW) attacked Sandbox, from Google. This is the company’s anti-tracking project which should “create a thriving web ecosystem that is respectful of users and private by default,” according to Google.
In other words, this should mean…
The New York Times is preparing to give up the third-party cookies. In an interview for Digiday, The Times’ svp of ad innovation Allison Murphy mentioned they were working for “a third-party cookie-less future”.
How the market will be without third-party…
The newest version of Chrome will block third-party cookies. With the release of Chrome 83, Google also comes with this feature in Incognito mode, where users come for a more private browsing experience.
In
this mode, Chrome doesn’t save users’ browsing…
